Kenyans have and Africa in general are continuously making tremendous strides in Design, Arts, Fashion,and Gastronomy sectors. In keeping with this trend, we have the pleasure to introduce a concept entitled “Tushikiriane” (meaning “let’scollaborate). Thus KFBC decided to launch the “Tushikiriane”, an innovative, ground-breaking initiative created to further promote Kenyan tourism and culture through art, gastronomy and business. Our strategy is to annually collaborate with one county and invite a guest country who will be promoted on our global platform to show case their economic activities, local brands, local artists and other local cultural aspects. Capacity building and giving back to the society is also a key function of “Tushirikiane” Initiative. A percentage of the proceeds go towards promoting such initiatives.